- The Band Performing
-There aren't many, if any videos around which don't at some point showcase the band performing the song the video is made for.
- Narrative content
-Most videos also have some kind of plot or narrative to them. Otherwise, they are bland, boring and hard to watch. Those which dont have an in-depth storyline would have some kind of abstract sub-plot-Something else in which to deter viewers away from the main performance.
Narrative is based on a cause and effect theory, where every event leads to another.
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